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Tuesday, March 09, 2010 From the Inside Out
At ISSE last month, we introduced a marketing workshop called, "Grow Your Business from the Inside Out." There's been a lot of interest around this subject, and we will carry it in these blogs for awhile.
Posted: 5:27:52 PM | BY Bart Foreman
Friday, March 05, 2010 50 Life Lessons Through Noëlle
If your service menu features body treatments, massages or facials, some credit is due to Noel DiCaprio, who frequently is credited as the Mother of the day spa movement. Although the great Noel lost her battle with cancer more than a decade ago, the business she founded stands strong and celebrates 50 years this year.
Posted: 2:18:00 PM | BY Stacey Soble
Thursday, January 07, 2010 How Consumers Think: Part 3
Thank you for all your wonderful reader response on the first two blogs in this "How Consumers Think" series. We've covered nueromarketing, mirror neurons, subliminal messaging, rituals and the power of somatic markers. Now, we're turning our attention to branding, selling to the senses and the color psychology.
Posted: 6:15:00 PM | BY Leon Alexander
Monday, January 04, 2010 Creating Team Synergy
"Have you met the new front desk girl?" says Stylist #1. "Seriously? Another new person at the front desk? This just means more mistakes in my book," responds Sylist #2. Then Stylist #3 adds, "I don't understand what's so hard about working the front desk!"
Posted: 11:42:00 AM | BY Kristi Valenzuela
Tuesday, December 15, 2009 The Year of Change
2009 will be remembered as the year the rules of business changed. The year began with the economy in the throws of the worst global recession on record. Business leaders were being pummeled by one ugly piece of economic news after another. Unemployment was soaring, financial institutions were crashing, automakers were on life support, and the government was doling out bailout and stimulous money like Halloween candy. Simply put, consumers and businesses alike initiated a lock-down on spending.
Posted: 8:46:00 AM | BY Neil Ducoff
Friday, December 04, 2009 Do You Have What It Takes to be an ST200 Salon?
In a just few short weeks, the January issue of SALON TODAY will honor 200 salons for their growth and their best practices. But that dream of becoming a top salon lies within many of us. Knowing that owning a salon isn't an easy or quick route to success is good, but actually becoming one of the ST200 salons is a bit tougher. What follows is a list of entrepreneurial traits common in many of the ST200 owners.
Posted: 1:58:00 PM | BY Ana Loiselle
Tuesday, November 10, 2009 Part 3: Designing for a Brand
Have you ever seen a bad Aveda salon? They all speak of beauty. Beautiful interiors, beautiful packaged products, beautiful materials, beautiful graphics. Of course, this identity of beauty is not by chance. It’s their branding that is expressed in everything they do. Aveda inspires and that’s just what they did to Zona Salons & dickermanDesign.
Posted: 4:43:00 PM | BY Donna Dickerman
Thursday, October 22, 2009 On the Homefront
Hey everyone, it's Geno. I wanted to share my rewarding experience at the recent event, My BIO or My Beauty Inside and Out. This special one-day event was designed to pamper the minds and bodies of the spouses of the 3rd Armored Calvalry Regiment. Let me tell you how it all unfolded.
Posted: 10:25:00 AM | BY Geno Stampora
Wednesday, October 07, 2009 Partnering for Profit
Have you ever stopped and thought about how you can get more support to solve a problem or to grow your sales and customer base? have you ever wondered how you can get your work done in half the time? Have you ever wondered where you can meet like-minded people who can help you connect with other people, companies or resources? If you answered yes to any of those questions, it means that you need to find partners to help support your growth!
Posted: 1:56:00 PM | BY Steve Gomez
Friday, September 18, 2009 The Right Hire
Salons are notorious for high employee turnover. This should be of little surprise, given the continual pressures of satisfying the client, the salon environment, which attracts 'creative personalities,' and the difficulty of finding the right fit for each unfilled position.
Posted: 3:22:00 PM | BY Cheryl Spoor
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Our Bloggers

Alison Shipley is Associate Editor & Production Editor of SALON TODAY magazine.
Ana Loiselle is a specialist in finding new sources of revenue and growth for salons and spas of all sizes. With more than 10 years of experience in new business start-ups and transformations, this Milady consultant has helped numerous businesses flourish through brand development, strategic financial planning and employee training. She's had many roles throughout her career, including product sales representative, educator, management consultant and spa owner. Loiselle's salon was a two-time SALON TODAY 200 honoree.
Bart Foreman is President of Group 3 Marketing, a boutique-marketing agency providing database driven, marketing focused solutions to all segments of the beauty industry and specialty retailers. He has served as chair of the CRM Council of the Direct Marketing Association and is a frequent speaker at trade associations.
Cheryl Spoor is committed to raising the bar for salon professionals. She has more than 30 years of experience as an educator and in salon management and ownership, and has spent her entire career developing solutions for the hiring and managing challenges with which all salons are presented. Spoor has developed and is using a hiring and managing tool specifically designed for the salon and spa industry. For more information, go to www.SalonSnapshot.com.
Donna Dickerman holds dual degrees in architecture and interior design which gives her a true holistic approach to design. Her Brooklyn-based design firm, Dickerman Design, specializes in residential and cost-effective retail design. Dickerman agreed to blog about her experience as she helps Zona Salons on the renovation of space for their newest location. For more information about Dickerman Design, call 917-685-4239.
Drew Noreen is a recent graduate of the Kohler Academy in Scottsdale, Arizona, and a member of the 2009 Beacon program. In a letter to other cosmetology students, he shares his day-by-day Beacon experience.
Geno Stampora is a beauty industry consultant, author and motivational speaker. Throughout his career, he has served as a stylist, salon owner, distributor and academy owner. In 2009 he was named to NAHA's Hall of Leaders.
Kristi Valenzuela is the founder of Crystal Focus Salon Coaching; a salon coaching company specializing in teaching “people skills for profitability." Their latest product launched, The Front Desk Doctor Training System, promises to turn receptionists into extremely effective sales professionals by teaching real-life sales systems specifically designed for the salon industry. Go to crystalfocus.com or thefrontdeskdoctor.com or email Kristi at coachkristi@crystalfocus.com
Leon Alexander is president of Eurisko, a comprehensive design, consulting and distribution source servicing the salon and spa industry. He holds a Ph.D. in behavioral psychology.
Neil Ducoff is the founder and CEO of Strategies, a business training and coaching company specializing in the salon and spa industry. Ducoff’s newest book, No-Compromise Leadership, is published by DC Press and is available at www.amazon.com. For a signed copy, go to www.strategies.com. You can email Neil at neil@strategies.com.
Stacey Soble has been involved in the conversation of salon business for 14 years—as a reporter, a consultant and as the editor in chief of SALON TODAY.
Steve Gomez is personally responsible for assisting thousands of salon and spa professionals with accelerating growth through business training, specifically targeting increased sales and profits. With a background in marketing and promotions, this Milady trainer is known for his upbeat, detail driven and informative educational format.
Suzanne Bond owns the Perfect 5th salon in Mooresville, North Carolina, which opened in 2006. On August 5 her salon was flooded after a particularly violent thunderstorm. She agreed to share her experiences as she repairs her salon, reassures her staff and reaches out to clients.

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