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Tuesday, March 09, 2010
From the Inside Out
At ISSE last month, we introduced a marketing workshop called, "Grow Your Business from the Inside Out." There's been a lot of interest around this subject, and we will carry it in these blogs for awhile.
Posted: 5:27:52 PM | BY
Bart Foreman
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Friday, March 05, 2010
50 Life Lessons Through Noëlle
If your service menu features body treatments, massages or facials, some credit is due to Noel DiCaprio, who frequently is credited as the Mother of the day spa movement. Although the great Noel lost her battle with cancer more than a decade ago, the business she founded stands strong and celebrates 50 years this year.
Posted: 2:18:00 PM | BY
Stacey Soble
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Thursday, January 07, 2010
How Consumers Think: Part 3
Thank you for all your wonderful reader response on the first two blogs in this "How Consumers Think" series. We've covered nueromarketing, mirror neurons, subliminal messaging, rituals and the power of somatic markers. Now, we're turning our attention to branding, selling to the senses and the color psychology.
Posted: 6:15:00 PM | BY
Leon Alexander
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Monday, January 04, 2010
Creating Team Synergy
"Have you met the new front desk girl?" says Stylist #1. "Seriously? Another new person at the front desk? This just means more mistakes in my book," responds Sylist #2. Then Stylist #3 adds, "I don't understand what's so hard about working the front desk!"
Posted: 11:42:00 AM | BY
Kristi Valenzuela
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Tuesday, December 15, 2009
The Year of Change
2009 will be remembered as the year the rules of business changed. The year began with the economy in the throws of the worst global recession on record. Business leaders were being pummeled by one ugly piece of economic news after another. Unemployment was soaring, financial institutions were crashing, automakers were on life support, and the government was doling out bailout and stimulous money like Halloween candy. Simply put, consumers and businesses alike initiated a lock-down on spending.
Posted: 8:46:00 AM | BY
Neil Ducoff
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Friday, December 04, 2009
Do You Have What It Takes to be an ST200 Salon?
In a just few short weeks, the January issue of SALON TODAY will honor 200 salons for their growth and their best practices. But that dream of becoming a top salon lies within many of us. Knowing that owning a salon isn't an easy or quick route to success is good, but actually becoming one of the ST200 salons is a bit tougher. What follows is a list of entrepreneurial traits common in many of the ST200 owners.
Posted: 1:58:00 PM | BY
Ana Loiselle
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Tuesday, November 10, 2009
Part 3: Designing for a Brand
Have you ever seen a bad Aveda salon? They all speak of beauty. Beautiful interiors, beautiful packaged products, beautiful materials, beautiful graphics. Of course, this identity of beauty is not by chance. It’s their branding that is expressed in everything they do. Aveda inspires and that’s just what they did to Zona Salons & dickermanDesign.
Posted: 4:43:00 PM | BY
Donna Dickerman
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Thursday, October 22, 2009
On the Homefront
Hey everyone, it's Geno. I wanted to share my rewarding experience at the recent event, My BIO or My Beauty Inside and Out. This special one-day event was designed to pamper the minds and bodies of the spouses of the 3rd Armored Calvalry Regiment. Let me tell you how it all unfolded.
Posted: 10:25:00 AM | BY
Geno Stampora
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Wednesday, October 07, 2009
Partnering for Profit
Have you ever stopped and thought about how you can get more support to solve a problem or to grow your sales and customer base? have you ever wondered how you can get your work done in half the time? Have you ever wondered where you can meet like-minded people who can help you connect with other people, companies or resources? If you answered yes to any of those questions, it means that you need to find partners to help support your growth!
Posted: 1:56:00 PM | BY
Steve Gomez
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Friday, September 18, 2009
The Right Hire
Salons are notorious for high employee turnover. This should be of little surprise, given the continual pressures of satisfying the client, the salon environment, which attracts 'creative personalities,' and the difficulty of finding the right fit for each unfilled position.
Posted: 3:22:00 PM | BY
Cheryl Spoor
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