2008 EDITORIAL CALENDAR

January: 11th Annual Salon Today 200
Celebrate with the nation’s fastest-growing salons.

February: 50 Smart Marketing Solutions
Special Report: The Business of Nails

March: Men’s Spa Services
How to market to male spa clients and bring more revenue to your treatment rooms.

April: Growing Your Talent
How to grow and keep a stellar staff with apprentice programs, internships, mentors and more.

May: Power Women Competition
We feature some of the top female owners in the salon industry.
Special Report: The Business of Make-up

June: Annual Salons of the Year competition

July: Selling Season
101 Ways to Get Your Staff to Retail

August: Technology
How to create and maintain an effective web site that will help build your business.

September: The Style Issue
We showcase the best salon styles—from uniforms to business cards, find out what’s hot and what’s not.

October: Fall Spa Issue
Treatments to lure repeat clients. How to promote service packages.
Special Report: Business of Hair Enhancement (lasers, extensions, thickening products, etc.)

November: Client Retention
Tricks of the trade: keeping guests in the salon with tracking software, rebooking services and more. Plus, we ask real clients, what do they like most about their salon and why do they stay?

December: Giving Back
How to get clients involved in your charitable projects.