Hurricane Katrina Relief: The Industry Keeps On Giving

In addition to the Professional Beauty Association, which is leading an industry-wide campaign to raise $5 million to rebuild the beauty industry in the southeast (it has already raised nearly half a million dollars as of October 25), other businesses are stepping forward to offer their support to the victims of Hurricane Katrina. Below are some of the industry’s efforts:

The NCA Disaster Relief Fund

• Sally Beauty donated $50,000 to the NCA Disaster Relief Fund, as well as sent African-American-specific products to rescue shelters. The Aveda Corporation also donated $50,000, Cosmetologists Chicago gave $40,000 and the NCA contributed $25,000.
• James Scott Salon and Day Spa in Fort Myers, Florida, collected $1,830 from stylists’ tips for the NCA fund. In Seattle, Gary Manuel Salon raised $10,000. Louisiana hairdresser Sam Brocato and wife Holly donated $5,000.
• Be! Products is donating 5 percent of its profits for every nail polish sold from its Fall/Winter Collection through the end of 2005. Half of the funds will go to the NCA fund, and the other half to the American Red Cross.
• As part of the Paul Mitchell Katrina Fund (in cooperation with NCA and Beauty Associations for Katrina Relief), JPMS is donating a percentage of proceeds from all Round Trip and Quick Slip Express Style products sold between September 12 and December 31. They are also creating a national program called “Voices Who Care” to benefit affected salon professionals.
• The John Paul Mitchell Systems family donated $107,000, including a personal donation of $50,000 from John Paul DeJoria. The Paul Mitchell Schools added $57,000 on behalf of Voices Who Care.
• Lisa Galloway of Hair Fashions by Kaye Beauty College in Noblesville, Indiana, donated $7,300 raised by the students.
• Mary Rector-Gable contributed $37,000 raised by www.behindthechair.com members.
• The International Chain Salon Association donated $5,000.
• Zotos International committed $2,500.
• The NCEA Advance Newsletter and the PCI Journal are running complimentary PSA ads produced by the Professional Beauty Association.
• Richard Weintraub, co-owner of Yellow Strawberry Global Salon in Sarasota, Florida, has created an It Matters wristband for the cause, on behalf of Intercoiffure America, with profits going to the cause. To order, call 918-834-4444 or visit www.Britt2.com.

The American Red Cross

• KPSS, Goldwell’s parent company, donated $10,000 for hurricane relief, as well as $40,000 worth of products. Employees collected clothing and supplies for the more than two hundred survivors hosted in the Baltimore area.
• At a fundraiser this fall, stylists at James Madison Salon in Atlanta, Georgia, each donated the cost of one service, which was matched dollar for dollar by the salon.
• In Boca Raton, Florida, Greenroom owners Steven Jackson and John Ciambrone are organizing StyleAid, a December cut-a-thon that will involve salons all across the country.
• Farouk Systems coordinated thousands of gift bags for the American Red Cross and shelters. Founder and Chairman Farouk Shami has also donated over $1 million in products to help salons recover, as well as funds to help distributor stores in the southeast.
• ThermaFuse, based in North Carolina, is helping families displaced by Katrina through donations of bottled water, and thousands of bottles of shampoo and conditioner. They also contributed 5 percent of the proceeds from the sale of each salon introductory deal through November.
• Empire Beauty Schools in nine states hosted a National Day of Beauty, where they collected proceeds from beauty services to go toward hurricane relief. Gift baskets of professional products were also raffled off.
• OPI challenged its employees to contribute and matched the funds raised, resulting in more than $300,000 for the American Red Cross.
• Elevation Salon in San Francisco, California, teamed up with Azalea Boutique to present “Fashion Addicts,” a fundraising fashion show that drew 200 guests.
• Matrix donated 50,000 bottles of shampoo and conditioner to be distributed in affected areas, set up a hotline to assist Matrix stylists, united the industry though a Katrina-dedicated section on their online Salon Professional Message Board, and are in the process of helping salons restart their businesses.
• More than 4,000 students and corporate team members at 38 Empire Beauty Schools in nine states raised $62,200 during the company’s National Day of Beauty on October 1. The schools provided hair, skin, nail and beauty services, as well as raffling off gift baskets of professional products. Every dollar was donated to the American Red Cross.

Americares

• Fantastic Sams provided $28,000 in aid to devastated company salons and stylists. They also donated $375,000 of Fantastic Sams brand shampoo and conditioner.

Mercy Corps

• Arrojo Studio in New York City held an October fundraiser and donated proceeds from cut, color, and make-up services.

Operation USA

• Dermalogica and the International Dermal Institute donated $10,000, to be used for supplies and equipment for hospitals and clinics in Louisiana, Mississippi and Alabama. The IDI donated another $10 for each class booked though October. Funds traditionally used for an end-of-the-year celebration at corporate headquarters will instead be donated to relief efforts.

United Way

• Pureology salons in Southern California held a cut-a-thon, organized by Raphael’s Cutting Edge in Palm Springs. More than $2,000 was raised. Pureology distributor Depasquale sent shampoo and conditioner to the hard-hit areas.