2024 SALON TODAY 200: Environmental Sustainability and Technology

ENVIRONMENTAL SUSTAINABILITY

Green-minded salons and spas make strategic decisions that not only better the world around them, but strengthen and grow their own businesses. They also serve as environmental educators, motivating their team members and clients to do the same. 

A ROLAND SALON
New Cumberland, PA
arolandsalonstudio.com
Amy Roland
SQUARE FEET: 1100     
TOTAL EMPLOYEES: 8
BEST-SELLING RETAIL: Oway, BOB 
COLOR: ColorSpace  
SKINCARE: Oway  
TECH SUPPORT: Phorest,Tippy, Vish 
ASSOCIATIONS: PBA   
“We’ve partnered with Green Gardeners Design for a completely edible, 99% native landscape. Once in bloom, we will use the handpicked ingredients in our salon and spa services, creating a unique and authentic experience.”

BOULDER HAIR COLLECTIVE
Boulder, CO
boulderhaircollective.com
Trey Bower and Blaze Contreras
SQUARE FEET: 150     
TOTAL EMPLOYEES: 7
BEST-SELLING RETAIL: Balmain, PH Laboratories, Neuma
COLOR: Joico, Redken, Wella
TECH SUPPORT: Vagaro   
ASSOCIATIONS: PBA, Green Circle Salons  
“A 95% sustainable salon, we’ve made it our mission to minimize waste and maximize eco-consciousness, but we don’t stop there. We’ve pledged to plant 200 trees each year, nurturing Mother Nature while beautifying our world.”

HEAD CASE HAIR STUDIO
Keller, TX
headcasehairstudio.com
Kelley Swing
SQUARE FEET: 3200     
TOTAL EMPLOYEES: 20
BEST-SELLING RETAIL: Natulique  
COLOR: Natulique  
SKINCARE: Lykegaard, GM Collin 
TECH SUPPORT: Phorest, Mya, Vish 
ASSOCIATIONS:   PBA, Green Circle Salons, 7-Figure Salon Owners
“We went the extra mile to become a certified green business through Green America. This honor helped us stand behind our efforts to be green and we learned a lot in the process.”

JONATHAN KANE SALON & SPA
Homewood, IL
jonathankanesalonspa.com
Larry Kane
SQUARE FEET: 2975     
TOTAL EMPLOYEES: 32
BEST-SELLING RETAIL: Aveda, Oway 
COLOR: Aveda  
SKINCARE: Lucrece, Aveda 
NAIL CARE: OPI, CND 
TECH SUPPORT: Phorest  
ASSOCIATIONS: Cosmetologists Chicago, ICA, PBA, Green Circle Salons
“We pre-cycle by using Vish color inventory and usage system. If we do have waste, we are able to divert 95% of it from local landfills by using Green Circle Salons. We recently were designated Carbon Neutral by Green Circle via the Offset Alliance.” 

STUDIO 16 SALON SPA
Yakima, WA
studio16salonspa.com
Andrea Wintzer
SQUARE FEET: 2800     
TOTAL EMPLOYEES: 7
BEST-SELLING RETAIL: Aveda, Oway 
COLOR: Aveda  
SKINCARE: Aveda  
TECH SUPPORT: Phorest, Vish  
ASSOCIATIONS: PBA, Green Circle Salons   
“We created our own house brand of products called Mission 16, with a logo incorporating the image of an endangered desert flower that only exists within a 70-mile range of our high desert region, and we dedicated an entire web page to educate guests about it.”

STUDIO WISH SALON SPA
Twinsburg, OH
studiowish.com
Rowena & Eric Yeager
SQUARE FEET: 4500     
TOTAL EMPLOYEES: 13
BEST-SELLING RETAIL: Leaf & Flower, Amika, Davines
COLOR: Wella 
SKINCARE: Jan Marini  
NAIL CARE: OPI  
TECH SUPPORT: Phorest, Vish, Tippy, Slack
ASSOCIATIONS:  ICA, PBA, Green Circle, Ohio Salon Connection, Ohio Salon Association
“Last year during the holidays, we started our ‘As You Wish, Magic Bag It Up’ campaign to encourage clients to reuse their retail bags to get a deal. They could stuff their magic bag with as many items as they could and get 20% off, then come back in March and do it again.”

SUNBEAM STUDIO
Louisville, CO
sunbeamhairstudio.com
April Wetzel
SQUARE FEET: 1250     
TOTAL EMPLOYEES: 4
BEST-SELLING RETAIL: Mr. Smith, Oway, Cult + King
COLOR: Redken, Wella, Oligo
TECH SUPPORT: Mangomint, Green Circle, SalonScale,  Sem Rush  
“At the core of our salon’s ethos is the education and empowerment of our remarkable team in the realm of environmental sustainability. Regular training and awareness programs ensure that our talented staff is well-informed about our sustainable practices and the products we hold dear.”

TECHNOLOGY

For a busy salon or spa onwer, technology serves as an additional manager; automating systems and processes; communicating to and educating guests; measuring and motivating team members, and marketing to the community for new business.

BLO
Raleigh, NC
justblo.com
Bryan Nunes
SQUARE FEET: 4242     
TOTAL EMPLOYEES: 25
BEST-SELLING RETAIL: Redken, Pureology 
COLOR: Redken  
TECH SUPPORT: Rosy, Snapsnip  
“We used Ubbersuggest to improve our SEO by analyzing and enhancing our backlinks, keywords, text and overall website content. This has allowed us to see how we compare to the specific competition in our market and offered us actionable items to improve our rankings.”

CAPELLI'S STUDIO & SPA
Decatur, IL
capellisstudio.com
Nichole Garner
SQUARE FEET: 3000     
TOTAL EMPLOYEES: 12
BEST-SELLING RETAIL: L'Oréal, Mizani, 18.21
COLOR: L'Oréal, Redken 
SKINCARE: Dermalogica 
TECH SUPPORT: Meevo, Reach, Tippy, Vish
ASSOCIATIONS: PBA   
“We use Google for everything in employee recruitment. We use Google Drive to organize candidate’s applications, details and our notes. Their first interview is done virtually on Google Meet, and we use Google Classroom for all our training and education. All personnel files, certificates, licenses, professional pics, agreements are stored in Google Drive.”

ELEMENT SALON AND DAY SPA
Midland, MI
elementsalons.com
Michael and Stephanie Jones
SQUARE FEET: 2600     
TOTAL EMPLOYEES: 18
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKINCARE: Aveda  
NAIL CARE: OPI  
TECH SUPPORT: Phorest, Vish, Tippy 
“Phorest has been an integral addition to our company for the ease of communication with our guests, the implementation of our cancellation policy (which has saved us tens of thousands) and the elevation of our online platforms everywhere. Due to the success of text communications versus email, we are the top-rated salon in our area on Google, which attracts guests from all over the state.”

HAUS SALON
Minneapolis, MN
haussalon.com
Jessica Reipke
SQUARE FEET: 1500, 4000, 4300   
TOTAL EMPLOYEES: 82
BEST-SELLING RETAIL: R+Co, Kerastase, Oribe
COLOR: Wella, Redken, R+Co
SKINCARE: Revision, Little Barn, Joanna Vargas
TECH SUPPORT: Blvd, Vish  
ASSOCIATIONS: 2 to 10  
“We brought in Vish and the data told us we were losing revenue on our single-process color services. We ended up splitting our single process services into two services—a true root touchup and an all-over color, and we raised our prices on the second $20 because that’s where we were losing money. Being able to pinpoint an issue allowed us to not enact another overall price increase, yet move the needle on our profit margin.”

INVIKTUS SALONS
Republic, MO
inviktussalon.com
christa stephens
SQUARE FEET: 3200 3200 1000   
TOTAL EMPLOYEES: 14
BEST-SELLING RETAIL: Eufora  
COLOR: Eufora  
SKINCARE: Beauty Society  
NAIL CARE: CND  
TECH SUPPORT: Rosy, Salon Ninja, Get Girl Fridays, Tippy, SalonScale
“I felt the team needed to be more responsible for their guest experience so we try to utilize the ‘card on file’ feature using RosyPay. We utilize the chec- in feature, so each stylist is aware when a guest checks in. We use Tippy, and our team is establishing savings accounts for their tip deposits. One stylist kept accruing her tips and used them to pay off her car early—how cool is that?”

REJUVE SALON SPA
Carmel, IN
rejuvesalonandspa.com
Nicole & Troy Hardister
SQUARE FEET: 4000     
TOTAL EMPLOYEES: 21
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKINCARE: Aveda  
NAIL CARE: OPI, Young Nails 
TECH SUPPORT: Booker By Mindbody, Vish, Salonclouds, Heartland HR
“Online booking has streamlined our scheduling and confirmations while offering convenience and flexibility to our guests. With an AI-driven messenger system, our salon is accessible 24/7, and customers can make appointments, confirm them, and cancel when necessary. Our AI attendant Ruby can collect credit card information and bill for last-minute cancellations all while we are closed.”

SALON RED
Atlanta, GA
salonred.com
Jessica Soler
SQUARE FEET: 3484, 2000    
TOTAL EMPLOYEES: 35
BEST-SELLING RETAIL: Bumble, Oribe, Wella
COLOR: Wella, Pulp Riot, Pravana
TECH SUPPORT: Aura, Vish, Tippy, Textel
ASSOCIATIONS:  ICA, PBA, 2 to 10  
“Our website serves as a platform for customer feedback, marketing specials and community engagement, while tools like SurveyMonkey, feedback surveys, Jot Form and communications platforms like GroupMe and Slack keep our team connected. For marketing and content management, we utilize Dropbox for organizing photoshoots and digital materials.”

WARREN TRICOMI
New York, NY
warrentricomi.com
Edward Tricomi and Roxanna Pintelle
SQUARE FEET: 7000, 7000, 2000   
TOTAL EMPLOYEES: 
BEST-SELLING RETAIL: Warren Tricomi, Oribe, Milbon
COLOR: L'Oréal, Wella
NAIL CARE: Essie 
TECH SUPPORT: Zenoti, DaySmart
ASSOCIATIONS:  ICA      
“Our décor is futuristic with a 9’x10’ screen display behind the front desk that displays photos and video of Edward Tricomi’s work and inspiration images. One extremely unique technological pull is our robot Luna, an AI assistant programmed to greet guests throughout the salon, serve food and beverages, and allowing for easy product purchases through her system. These are key aspect of our space that attracts new clients and staff.”