Business Management - Salon Today

In partnership with Shortcuts Software USA

Is Your Software Underperforming? Switch it Up with Shortcuts

Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.

In partnership with Amex

The Golden Touch: Luxury Service Helps Drive Loyalty at J Gold Salon

by Staff

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.

In partnership with Discover/Boulevard

The Surprising Role of Payments in Creating a Great Client Experience

by Shanalie Wijesinghe

What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.

Sponsored by Phorest

Future Focused: Phorest Tools Drive Salon Growth

by Staff

Are you taking advantage of your tech? Phorest guides the way to your best business.

In partnership with Vagaro

Vagaro’s New AI Features and Communication Tool Pave the Way for a More Efficient, Profitable Business

by Staff

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.

In partnership with Zenoti

Episode 2: Managing Your Beauty Business Smarter with AI

by Staff

In the second conversation in the Innergize Leadership Huddle series, Zenoti CEO Sudheer Koneru discusses how different roles in the salon—owners, managers, CFOs and the front desk—are using AI to better manage their businesses and coach employees. Then he reveals big plans for a Shark Tank-style competition at Zenoti’s Innergize conference.

Salon Management

Fewer Clients, Stronger Revenue: Why Your Pricing Power is Your Biggest Q1 Win

by Alain Audet, VP Sales and Marketing, SalonInteractive

Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.

Salon Management

The Illusion of the Logo, The Promise of Brand

by Leon Alexander

A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.

Salon Management

Building Careers, Not Chairs: The Systems Behind Sustainable Growth

by Chelle Neff, Owner of Urban Betty in Austin, TX

How one salon company structured education, performance metrics, and career paths to drive retention, revenue, and long-term team growth.

Salon Management

Stop Guessing, Start Growing with Data

by Staff

The KIM Report was created to address the industry's fundamental data gap by conducting a monthly anonymous national census of U.S. salons. The report sorts the industry into five distinct groups, based on the number of service providers you have, allowing you to compare yourself to your peers.

Salon Management

The Benefits of Greening Your Bottom Line

by Stacey Soble

For Earth Month, we explore how the professional beauty industry is shifting its position as major waste contributor to a leader in sustainability. We take a closer look at Green Circle Salons, as experts and owners share their favorite environmental sustainable business tips. And, Nicole Rechelbacher shares what it was like to grow up with the industry's biggest environmental pioneer as her father.

A colorist applies hair color to a client at Eco Salon.

Salon Management

Color Waste Trumps Trash on the Sustainability Worry List

by Su Clark

When asked what their biggest concerns about the salon waste and the environment, 43% of respondents said color waste, which trumps trash for the first time in the Sustainability in the Beauty Industry Report. Sustain Beauty Co's Valorie Tate offers tips to better manage color waste.

Salon Management

The State of Sustainability Laid Bare

by Staff

According to the annual Sustainability in the Beauty Industry Report, the attitudes of beauty pros shifted, prioritizing issues they could personally control in the short-term, such as color management, water conservation and waste.

Salon Management

Give Hidden Costs in the Salon the Heave-Ho

by Staff

Adding more profit to your bottom line is always a good thing, but the New Year is a good time to examine and trim your costs. Often, doing so can have a surprising benefit to the environment.

Salon Management

How to Fire a Client

by Stacey Soble

Let's face it, some clients are toxic. Sometimes, saying goodbye to a client is the best thing you can do for your team, your culture and your fellow guests. Owners Daniel Mason-Jones and Eric Fisher share their own experiences, common reasons for letting a client go, and how to do it.

Salon Management

The Heartbeat of Success

by Stacey Soble

As operations coordinator, Candice Hogan keeps Dame Salon Spa running smoothly. Owner Maggie Dame, says Candice is someone she can rely on, dream big with, and weather any storm beside. See what makes their partnership tick.

Salon Management

Spark Pro Global, An Agency of Virtual Assistants

by Stacey Soble

When a busy salon owner taps into the value of having a virtual assistant, she helps fellow salon owners delegate important tasks by launching Spark Pro Global, an agency of virtual assistants who cater to the professional beauty industry.

In partnership with Oribe

Golden Threads: Oribe’s Gilded Gift Sets

by Staff

Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.

Salon Management

Is Your Business Built to Last? Find Out with This Survival Health Check

by Staff

Want to know if your business is built to last? Vagaro's Business Health Check gives you a personalized score and clear recommendations to strengthen your salon business. Think of it like a wellness checkup—only this time, your business is the patient.

Salon Management

Why Every Successful Beauty Salon Needs Seasonal Products

by Staff

Limited-edition products like summer hair care kits or holiday skincare bundles create excitement, solve seasonal needs, and drive repeat visits. Now let’s explore why salons thrive when they think seasonally.

Salon Management

Grappling with the Dilemma of the Green Fee

by Staff

A fascinating research review, Charging Green Fees, uncovers entrenched resistance to the idea of green fees, with pushback from service providers convinced clients would resist the additional charge. But the same project also dug into client attitudes, finding strong support, even among those who love a bargain.

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