Salon Services - Salon Today

In partnership with Aluram

Rise and SHINE with Aluram

by Staff

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients

In partnership with Malibu C

Shampoo, Rinse, Repeat: Salon Clients Face a Water Cycle Crisis of Mineral Buildup on Hair

by Staff

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.

In partnership with Shortcuts Software USA

Is Your Software Underperforming? Switch it Up with Shortcuts

by Staff

Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.

In partnership with Discover/Boulevard

The Surprising Role of Payments in Creating a Great Client Experience

by Shanalie Wijesinghe

What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.

Sponsored by Phorest

Future Focused: Phorest Tools Drive Salon Growth

by Staff

Are you taking advantage of your tech? Phorest guides the way to your best business.

In partnership with Vagaro

Vagaro’s New AI Features and Communication Tool Pave the Way for a More Efficient, Profitable Business

by Staff

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.

In partnership with Zenoti

Episode 2: Managing Your Beauty Business Smarter with AI

by Staff

In the second conversation in the Innergize Leadership Huddle series, Zenoti CEO Sudheer Koneru discusses how different roles in the salon—owners, managers, CFOs and the front desk—are using AI to better manage their businesses and coach employees. Then he reveals big plans for a Shark Tank-style competition at Zenoti’s Innergize conference.

Salon Management

10 Salon-Tested Ideas that Moved the Needle

by Stacey Soble

Ten salon and spa owners share their own proven success stories that have increased sales, saved costs and gained new clients. From hair toppers to festival braiding and bridal to all-inclusive color service pricing, these salons show you how they topped their own expectations.

A color consultation reveals the power of the right palette—helping this client discover shades that make her glow with confidence.

Salon Management

How Personalized Color Analysis is Elevating Salons and Stylists

by Stacey Soble

A new certification course in personalized color analysis tailored to stylists is helping colorists improve their color services, while salon owners are tapping into image consultations as a new revenue stream.

Salon Management

The Business of Color

by Stacey Soble

While color services are the clear revenue driver in most salons, it's up to owners and managers to ensure they also spur profitability. In this digital feature, we explore how owners can help their colorists deliver business-building color services and add-ons, and how today's technology and tools can help forward-thinking salons increase profit margins.

Wellness

Stylists “Relish” the Opportunity to Prioritize Guests’ Scalp Health

by Staff

Good hair starts at the scalp. But most salons aren’t offering services or products that address scalp health. Relish, a new product line from the founders of Signature Formulations, has everything salons need to deliver an effective head spa service and offer guests a robust at-home scalp care line.

Salon Management

Service Spotlight: Glow Getter with a Hydraderm Boost

by Stacey Soble

With the power of antioxidants, correcting peptides and plant-derived stem cells, the Glow Getter facial instantly smooths and firms for a youthful, hydrated complexion. See how Sway Wellness Spa sells more than 100 of these and the Hydraderm Boost each month.

Salon Management

La Paloma Spa Adds New Packages for Fall

by Staff

A change of seasons is the perfect time to introduce your clientele to a few new services, then assess which ones to add to your permanent spa menu. La Paloma Spa in Tucson come up with a variety of new packages for besties, men and couples. Check them out.

Salon Management

Getting to the Root of Hair Loss in Women

by Staff

Hair restoration physicians stress importance of medical evaluation and early intervention during National Hair Loss Awareness Month

Tiffany Underwood performing a Renew Dermal Solution treatment. - Tiffany Underwood

Salon Management

Brighten, Lighten and Tighten with Renew Dermal Solution

by Stacey Soble

This two-step, customizable service developed by Tiffany Underwood at SkinCo targets wrinkles, texture and hyperpigmentation, while improving skin elasticity.

Salon Management

A Spa Service for Those Who Need to Catch Some Zzzzzs

by Stacey Soble

Sleep tourism is catching on, and PURE SPA is attracting the weary with its Good Sleep Therapy which combines traditional wellness rituals with modern sleep science. Check out this Service Spotlight.

Salon Management

Why Head Spa Services Are the Scalp-Care Trend Every Salon Should Explore

by Anne Moratto

At MODERN SALON Boot Camp, stylist and suite owner Alyssa Salmon explained how offering head spa treatments—complete with scalp analysis, aromatherapy, and therapeutic massage—has helped her grow a new client base and meet the rising demand for wellness-focused salon services.

An example of Permanent Makeup Artist Nilima Lakhani's work at O'Some Brows in Atlanta.

Salon Management

Award-Winning PMU Artist Nilima Lakhani Specializes in Advanced Lip Neutralization and Lip Blush Techniques

by Staff

A leading permanent makeup artist brings expert-level lip enancement services to clients throughout the Atlanta metro area, offering specialized treatments for dark lip neutralization, lip blushing and lip correction.

In partnership with DevaCurl

Devacurl Teaches You How to Work Those Waves, Curls and Coils Like a Boss

by Staff

DevaCurl pioneered the art and craft of textured hair by emerging as one of the first companies to support pros with textured hair education, including the groundbreaking DevaCut™. Now the company is striding forward, offering a robust new educational program designed to enhance stylists’ skills in all things textured hair.

Salon Management

Diving into Medspa Services Through a Unique Partnership

by Stacey Soble

In November, Carissa Porter partnered with a nurse practitioner to expand her services to include injectables and wellness shots. In an interview with SALON TODAY, she shares how clients are responding and how the two businesses are growing together through the partnership.

Salon Management

Is 'Recession Blonde' a Real Trend or Just TikTok Talk?

by Dawna Jarvis

Tightening budgets and economic uncertainty is causing clients to look strategically at ways to maintain their blonde locks. Four stylists weigh in with their observations.

Helen Owens, alopecia survivor and hair replacement expert

Salon Management

It's Time to Give African-American Hair Stylists the Credit They Deserve

by Jo Owens, and Op-ed piece

Jo Owens was intrigued to learn about a "new" hair replacement solution until she figured out it was a technique African-American stylists, including her sister Helen Owens, have been doing for decades. She's here to set the record straight.

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