Customer Service & Client Retention

In partnership with Aluram

Rise and SHINE with Aluram

by Staff

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients

In partnership with Malibu C

Shampoo, Rinse, Repeat: Salon Clients Face a Water Cycle Crisis of Mineral Buildup on Hair

by Staff

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.

In partnership with Amex

The Golden Touch: Luxury Service Helps Drive Loyalty at J Gold Salon

by Staff

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.

In partnership with Discover/Boulevard

The Surprising Role of Payments in Creating a Great Client Experience

by Shanalie Wijesinghe

What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.

In partnership with Vagaro

Vagaro’s New AI Features and Communication Tool Pave the Way for a More Efficient, Profitable Business

by Staff

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.

In partnership with Zenoti

Episode 2: Managing Your Beauty Business Smarter with AI

by Staff

In the second conversation in the Innergize Leadership Huddle series, Zenoti CEO Sudheer Koneru discusses how different roles in the salon—owners, managers, CFOs and the front desk—are using AI to better manage their businesses and coach employees. Then he reveals big plans for a Shark Tank-style competition at Zenoti’s Innergize conference.

Salon Management

When the Client ISN'T Right!

by Stacey Soble

Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.

Salon Management

Proven Ideas for Building a Revolving Door of Loyal Clients

by Stacey Soble

While new clients build your growth, retained ones build your profitability. We examine the importance of client retention and offer four salon-proven ideas for boosting your salon's retention rates.

Salon Management

Unreasonable Hospitality Salon Style

by Stacey Soble

After reading Unreasonable Hospitality, Salon Blond's Victoria Marino and her team brainstormed ideas for elevating and personalizing the guest experience in their salons. Marino shows what they came up with in an episode of Salon Insider.

Salon Management

Are Your Clients Spenders or Savers? How to Connect with Both

by Kati Whitledge, Mya

One is implusive, experience-driven and FOMO-filled. The other discipined, calculated and security seeking. Kati Whitlege shows you how to tailor the experience, conversation and retail recommendations to both.

The team from A Moment's Peace Salon and Day Spa in Franklin, Tennessee.

Salon Management

How Net Promoter Scores Measure Client Loyalty and Help You Steer Your Business

by Stacey Soble

Instead of client retention and online reviews, Kip Dodson relies on Net Promoter Scores to track client loyalty at A Moment's Peace Salon, identify gaps in the client experience, reward staff on customer feedback and continuously improve their service offerings.

Salon Management

Navigating Trauma Disclosures in the Chair

by Chris Yadon, Managing Director of Saprea

May is Mental Health Awareness Month, and the special connections stylists share with clients sometimes leads to clients discussing topics that stylists find tough to navigate. Saprea's Chris Yadon offers five tips for receiving clients' sensitive disclosures.

In partnership with Amex

Success at the Top: Thriving on Madison Ave.

by Staff

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.

Coach Dawna Jarvis helps you get your salon clients to return again and again with five key strategies. - Dawna Jarvis

Salon Management

5 Things that Keep Clients Coming Back to Your Salon

by Dawna Jarvis

While making new clients is always a growth strategy, keeping the ones you have is even more sustainable. Coach Dawna Jarvis shows you five ways to keep them coming back time and time again.

Customer Experience Expert John DiJulius offers sample interview questions that help you identify customer experience rockstars. - John DiJulius

Salon Management

Interviewing for Customer Experience Rockstars

by John DiJulius

Hire for heart, train for the part. With a list of sample interview questions, Customer Experience Guru John DiJulius shows you how to hire customer experience rock stars.

Kip Dodson, owner of A Moment's Peace Salon and Spa in Franklin, Tennessee uses one metric to measure guest satisfaction.

Salon Management

Net Promoter Score: A Single Metric to Measure Client Experience

by Kip Dodson, Owner, A Moment's Peace Salon and Spa

Kip Dodson, owner of A Moment's Peace Salon and Spa in Franklin, Tennessee, embraces the Net Promoter Score to measure client satisfaction, give his team a report card and prove the value of his business and the industry.

Kim Becker with one of her clients. - Photo: Kim Becker

Salon Management

3 Questions About Wigs: Helping Your Newly-Diagnosed Salon Client

by Kim Becker, Co-Founder Of Hello Gorgeous!

A wig is a great choice for hair substitution during a cancer diagnosis but where do you begin to find the right one? Kim Becker, founder of Hello Gorgeous! of HOPE, Inc. suggests what questions to ask a salon guest going through cancer treatment.

Salon Management

Perfect Wines, One Glass at a Time

by Stacey Soble

The Wine Connoisseur Sommelier System is a 'single serve' dispensing system that allows salons to offer guests a variety of wine without the hassle of opening, storing and chilling multiple bottles.

Salon Management

5 Ways to Craft A Better Client Experience

by Ronit Enos, Salon Cadence

As competition for a client's business heats up, one of the best ways to retain their loyalty is by offering an enhanced experience. Salon Cadence's Ronit Enos shows you five quick ways to craft a better experience.

Salon Management

Earth Month: Learn How to Make Your Suite More Eco-Friendly

by MY SALON Suite

Celebrate Earth Month and join the global movement towards sustainability by making your beauty and wellness business more eco-friendly.

The Goldwell DDS uses AI color matching technology to deliver hundreds of traditional Goldwell Topchic and Colorance tones using only 50 unique canisters. - Photo: CLICS

Salon Management

CLICS AI Technology to Power Goldwell Digital Depot System

by Staff

Goldwell Topchic and Colorance color lines become mixable using CLICS AI technology, building on the brand's hair color pressurized canister packaging innovation.

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