Marketing & Advertising

In partnership with Aluram

Rise and SHINE with Aluram

by Staff

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients

In partnership with Shortcuts Software USA

Is Your Software Underperforming? Switch it Up with Shortcuts

by Staff

Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.

In partnership with Amex

The Golden Touch: Luxury Service Helps Drive Loyalty at J Gold Salon

by Staff

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.

Sponsored by Phorest

Future Focused: Phorest Tools Drive Salon Growth

by Staff

Are you taking advantage of your tech? Phorest guides the way to your best business.

In partnership with STX

5 Myths About Online Booking…Busted!

by Staff

If you’ve considered adding online booking to your website, now’s the time to take the plunge. So what’s holding you back from incorporating this must-have feature? If it’s one of these common myths, read on for the truth behind them.

Daniel Cubillo, author of The Creative Masterind mind, peeks through his hands, resembling a television frame.

Marketing & Advertising

Author Daniel Cubillo Drops the Blueprint for Building a Career in the Content Arena

by Staff

In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.

Marketing & Advertising

New Webinar Focuses on Helping Salons Fill Their Chairs with Dream Clients

by Stacey Soble

In the SALON TODAY webinar sponsored by Phorest Software, Daniel Mason-Jones, Gayle Fulbright and Siobhan McCaffrey share successful marketing strategies that drive ideal clients and future talent into salons.

An example of a mirror talker available in the publicity toolkit. Check it out at hairtostay.org/cold-rinse-challenge-for-salons - HairToStay

Marketing & Advertising

BRRRR! HairToStay's Cold Rinse Challenge Helps Cancer Patients Keep Their Hair During Treatment

by Stacey Soble

The national social media campaign challenges individuals to dip, dun or douse their hair with cold water for a good cause. Find out how to get your team and your clients involved in this charity that's perfectly aligned with the beauty industry.

Marketing & Advertising

The Power of SEO in Growing an Extensions Business

by Jen LeBlanc, Salon Rootz

A marketing expert launches a separate website to drive new clients to the salon's extension services and explains how SEO is growing this category for them.

Summit Salon Business Center's Kristi Valenzuela helps salon and spa owners boost their annual gift card sales.

Marketing & Advertising

The Gift that Keeps on Giving

by Kristi Valenzuela, Summit Salon Business Center

In a class targeted to salon owners and managers, Summit Salon Business Center's Kristi Valenzuela offers a quick assessment and a list of success strategies designed to help them boost gift card sales.

Marketing & Advertising

Moms in These States are in for a Treat This Mother's Day

by Staff

Mother's Day is an excellent opportunity for gift card and retail sales for salons and spas, but an interesting new study ranks the states where mothers tend to received the best celebrating.

Salon Management

Trichology Today: A Video Guide to Offering Hair Loss Solutions

by Staff

Hear first-hand from master trichologist Karen Gordon what the “root causes” of hair loss are and what the size of the hair loss/hair replacement market is today. Learn how YOU can get into this lucrative and fulfilling field, assessing your clients’ conditions and adding REVENUE to your business by offering this service and the retail products related to it.

Marketing & Advertising

10 Ways to Drive Cash Flow in the Salon

by Imaginal Marketing

Cash flow--everyone wants it, no one wants to ask for it. Imaginal Marketing shares 10 strategies for generating it in your salon.

In partnership with Oribe

Introducing the 2023 Oribe Holiday Collection: Eternal Rituals

by Staff

This season, salons can entice holiday shoppers with artistic and unique gifts of beauty, in the form of Oribe’s 2023 Holiday Collection: Eternal Rituals. The 2023 lineup consists of seven, limited-edition gift sets, highlighting Oribe’s heritage craftsmanship and vivid storytelling by multidisciplinary artist and designer Louis Barthélemy.

With Genius AI, all salon and spa owners need to do is enter a few notes and let Genius AI come...

Marketing & Advertising

GlossGenius Launches Genius AI

by Staff

GlossGenius is launching Genius AI, the industry's first generative AI-powered marketing copilot.

Marketing & Advertising

EMail Marketing Magic: Unlock Boundless Opportunities in Your Beauty Business

by Karen Hardee

Salon Coach Karen Hardee is back with 7 strategies to help your email marketing programs bring in additional revenue into your beauty business.

Don't get stressed about keeping up with your social media marketing; tap into AI to make it...

Marketing & Advertising

Using A.I. to Write Instagram Captions and MORE

by Anne Moratto

Artificial Intelligence can be a real help to a busy beauty professional. Ask A.I. to help you create some Instagram captions, and see how many other applications it can have in your life.

A staff meeting with the combined teams from Capacity and Textel.

Marketing & Advertising

Capacity Acquires Textel, Enabling Businesses with Conversational AI in SMS

by Staff

The AI-supported platform introduces SMS business texting features to optimize the customer experience.

Marketing & Advertising

SALON TODAY 200: Social Media Is a Full Team Effort at Neroli Salon and Spa

by Rosanne Ullman

When the team at Neroli Salon and Spa was stranded at home during the salon shutdown, Owner Susan Haise assigned them homework--they could attend a class, create a social media post or write a blog. Those practices have now become a habit that fueling the salon's digital content.