2024 SALON TODAY 200: Growth, Part One

For a salon or spa, it requires the mastery of a number of best practices to fuel sales growth, which propels the overall trajectory fo the business. The 2024 SALON TODAY 200 grew at a rate of 18.16% in gross sales between 2022 and 2023.

5TH AVENUE SALON
Hendersonville, NC
5thavenuesalonhvl.com
Debbie Berry
2021 Sales: $735,000
2022 Sales: $892,000
GROWTH: 21.36%
SQUARE FEET: 2200
TOTAL EMPLOYEES: 17
BEST-SELLING RETAIL: Davines, Shibui, Aluram
COLOR: Davines, Matrix
NAIL CARE: The Gel Bottle, OPI, Young Nails
TECH SUPPORT: Phorest, Squarespace
“We at 5th Avenue Salon are committed to providing a warm and inviting atmosphere to all. We are dedicated to drawing out the inner beauty of others, as we use our words to encourage, talents to create, and knowledge to empower others.”

A MOMENT'S PEACE SALON & SPA
Franklin, TN
amomentspeace.com
Kip Dodson
2021 Sales: $3,427,000
2022 Sales: $4,143,000
GROWTH: 20.89%
SQUARE FEET: 6000
TOTAL EMPLOYEES: 55
BEST-SELLING RETAIL: Kerastase, Oribe
COLOR: Schwarzkopf, Redken
SKINCARE: Skinceuticals, Jan Marini
NAIL CARE: CND, OPI
TECH SUPPORT: Booker, Mindbody, Messenger[ai], Source Local Media, EmpowerLocal, Vish
ASSOCIATIONS: ISPA, PBA, Qnity, Serious Business
“Every day, we review [our Net Promoter Score] results along with talking to clients and staff about how we can improve. This disciplined process gets everyone, including clients, engaged in a better experience the next time around.”

A.SALON
Chicago, IL
asalonchicago.com
Amy Daniel-Moser & Rudy Moser
2021 Sales: $823,000
2022 Sales: $1,133,000
GROWTH: 37.67%
SQUARE FEET: 2000, 1000
TOTAL EMPLOYEES: 26
BEST-SELLING RETAIL: Kevin.Murphy, Eleven, Rezo
COLOR: Kevin.Murphy, Pravana
TECH SUPPORT: Rosy, Quickbooks, ADP
ASSOCIATIONS: Cosmetologists Chicago, PBA
“Our employees feel they are compensated well with competitive commissions and a full benefits package that is typically only seen in large corporations. Our employee turnover has been nearly nonexistent in the last three years.”

THE ABODE SALON & SPA
New London, MN
theabodesalon.com
Janet Whetston
2021 Sales: $299,000
2022 Sales: $430,000
GROWTH: 43.81%
SQUARE FEET: 1152
TOTAL EMPLOYEES: 5
BEST-SELLING RETAIL: Unite, Living Proof, Olaplex
COLOR: Framesi, Oligo
SKINCARE: Glo
NAIL CARE: OPI
TECH SUPPORT: Vagaro, Tippy
ASSOCIATIONS: PBA
“We are creating a hybrid option for our high achieving team members to grow into a booth rental, then suite rental and, if wanted, a micro-salon all under our same roof so they have the support to be successful.”

ACAPELLO SALONS SCARBOROUGH
Scarborough, ME
acapellosalons.com
June Juliano
2021 Sales: $833,000
2022 Sales: $1,042,000
GROWTH: 25.09%
SQUARE FEET: 1900
TOTAL EMPLOYEES: 8
BEST-SELLING RETAIL: Aveda
COLOR: Aveda, Matrix, Redken
SKINCARE: Aveda
TECH SUPPORT: Salon Ultimate, Mobile Text
ASSOCIATIONS: ISBN, PBA
“Being diligent about scheduling the books to optimize each day can make a difference of tens of thousands of dollars per year. Efficient booking will result in higher revenues for the salon and larger paychecks for the service provider.”

ALKALI HAIR STUDIO
Winston-Salem, NC
studioalkali.com
Amber Woodall
2021 Sales: $1,045,000
2022 Sales: $1,383,000
GROWTH: 32.34%
SQUARE FEET: 3200
TOTAL EMPLOYEES: 14
BEST-SELLING RETAIL: Oribe, Davines, Varis
COLOR: Goldwell
SKINCARE: Environ
TECH SUPPORT: Phorest, Tippy
ASSOCIATIONS: PBA
“I was feeling extreme pressure trying to be there for everyone and having a full book of my own while navigating some serious health issues. I had to learn how to set my own boundaries, which was my biggest challenge of 2022, at least on a personal level.”

ALL THINGS NEW SALON
Shelbyville, KY
allthingsnewky.com
Travis and Shanna Hernandez
2021 Sales: $240,000
2022 Sales: $430,000
GROWTH: 79.17%
SQUARE FEET: 2100
TOTAL EMPLOYEES: 8
BEST-SELLING RETAIL: REF, Lakme, ECRU New York
COLOR: Lakme, Evo
SKINCARE: Clique Beauty
TECH SUPPORT: Meevo
ASSOCIATIONS: PBA, Pip University, Cool Beauty Consulting
“I believe in leading by example. If I want to see positive behavior from my team, I will let them in on how I positively talk to myself. If I want to see them recognizing other team members for jobs well done, then they see me doing that.”

ALLURE BEAUTY BAR
Grand Junction, CO
beautybarallure.com
Bobbi Springer
2021 Sales: $479,000
2022 Sales: $800,000
GROWTH: 67.01%
SQUARE FEET: 2600
TOTAL EMPLOYEES: 18
BEST-SELLING RETAIL: R+Co, Surface, L3VEL3
COLOR: Pulp Riot, Redken, L'Oréal 
SKINCARE: Eminence, Billion Dollar Brows
TECH SUPPORT: Phorest, Quickbooks, Vish, Tippy, Mya
ASSOCIATIONS: PBA
“Our salon prides itself on a personalized approach, ensuring that every visit is a custom journey for our guests. From precision hair styling to lavish skincare treatments, the emphasis is not merely on satisfaction, but on fostering a longing to return for more.”

ANAGEN 11
Appleton, WI
anagen11.com
Christopher Hartl, Jessica Rondinelli
2021 Sales: $1,219,000
2022 Sales: $1,456,000
GROWTH: 19.44%
SQUARE FEET: 4100
TOTAL EMPLOYEES: 24
BEST-SELLING RETAIL: L’Anza, REF, Cult & King
COLOR: L’Anza, Pulp Riot, Schwarzkopf,
SKINCARE: PCA, Jane Iredale
TECH SUPPORT: Meevo, Vish
“While challenges like inflation tested our adaptability, our strategic successes and commitment to a supportive and communicative culture enabled us to overcome obstacles and continue on the path of growth and success, and we set some best-yets and brand records along the way!”

APOTHECA SALON & BARBERSHOP
Austin, TX
apothecaatx.com
Steffan Bentley
2021 Sales: $138,000
2022 Sales: $355,000
GROWTH: 157.25%
SQUARE FEET: 1750
TOTAL EMPLOYEES: 11
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: Aura
ASSOCIATIONS: PBA
“I painted the salon myself and learned how to install ceiling tiles, and then found subcontractors to do the flooring and build stations and retail shelves. There is a different level of gratitude and appreciation when you look around the salon and see a space you made with your own hands.”

ASH & WILLOW ECO SALONS
Park Ridge, IL
ashwillowsalon.com
Holly Santelli
2021 Sales: $1,828,000
2022 Sales: $2,524,000
GROWTH: 38.07%
SQUARE FEET: 4200, 4000, 1500
TOTAL EMPLOYEES: 56
BEST-SELLING RETAIL: Kevin.Murphy, Aveda, Davines
COLOR: Kevin.Murphy, Aveda, Kuene
SKINCARE: Aveda
NAIL CARE: CND, OPI
TECH SUPPORT: Rosy, Mya, SalonNinja
ASSOCIATIONS: Cosmetologists Chicago
“We have taken a holistic approach to growing our team. This means that we are considering the whole person and growing them as people and adding value to their lives, along with growing their skills. This is part of our culture as a salon company.”

ATELIER BEAUTY
Chester Springs, PA
atelierbeauty.com
Nina Childers
2021 Sales: $2,026,000
2022 Sales: $2,394,000
GROWTH: 18.16%
SQUARE FEET: 4000, 3000
TOTAL EMPLOYEES: 56
BEST-SELLING RETAIL: Oribe, Unite, L'Oréal 
COLOR: L'Oréal, Eufora
SKINCARE: Cosmedix, Face Reality
TECH SUPPORT: Phorest, Mya
ASSOCIATIONS: PBA, 2 to 10 Network
“By focusing on empowering stylists, nurturing staff, reevaluating leadership, and renovating its salons, Atelier Beauty has not only achieved impressive financial success but has also positioned itself as a leader in the competitive salon industry.”

B.LUXE HAIR AND MAKEUP STUDIO
Medway, MA
bluxe.com
Heather Cohen
2021 Sales: $1,700,000
2022 Sales: $2,040,000
GROWTH: 20.00%
SQUARE FEET: 4,000
TOTAL EMPLOYEES: 33
BEST-SELLING RETAIL: Oribe, Goldwell
COLOR: Goldwell  
SKINCARE: G.M. COLLIN, b.LUXE, Before Brand, NUTRIR
TECH SUPPORT: Salon Target, Popl, Reach Digital Media, Flowcode
ASSOCIATIONS: Massachusetts Board of Cosmetology
“Our growth and success came from precise micro-pivots in our day-to-day procedures. These small but calculated changes led to a significant boost in the salon’s performance, and by working smarter, not harder, we achieved the positive results we were looking for.”

BADDHARE SALON
Myrtle Beach, SC
baddhare.com
Rhysa Anderson and Abigail Brown
2021 Sales: $919,000
2022 Sales: $1,129,000
GROWTH: 22.85%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 24
BEST-SELLING RETAIL: Innersense, Goldwell, OLAPLEX
COLOR: Goldwell, O&M
TECH SUPPORT: Phorest, Tippy, Vish
“Adapting your business to meet workforce demands, ever-changing technology, and the modern mindset shift can come with many challenges. Learning and growing from these challenges and celebrating our successes together will continue to fuel Baddhare Salon’s next level of excellence.”

BLEACH AND BRAWN
Vista, CA
BleachandBrawn.com
Connie Kecskes
2021 Sales: $496,000
2022 Sales: $599,000
GROWTH: 20.77%
SQUARE FEET: 1625
TOTAL EMPLOYEES: 9
BEST-SELLING RETAIL: Eufora  
COLOR: Eufora  
SKINCARE: Image  
TECH SUPPORT: Phorest, Salon Scale  
ASSOCIATIONS: PBA   
“We became part of an extern program for our local cosmetology school, and students work in our salon one day a week for 10 weeks. We’ve had success in recruitment, and they get a dose of salon life.” 

BLK. SALON & SPA
Sewell, NJ
blksalonandspa.com
Alii Wray
2021 Sales: $734,000
2022 Sales: $906,000
GROWTH: 23.43%
SQUARE FEET: 3800
TOTAL EMPLOYEES: 19
BEST-SELLING RETAIL: Pureology, Blk. Label, Davines
COLOR: Matrix, Pulp Riot
SKINCARE: Green Envee, Skin Script
TECH SUPPORT: Daysmart, Vish
ASSOCIATIONS: PBA
“In 2022, we prioritized creating a warm, inviting atmosphere where guests felt not just welcomed, but cherished. Every haircut became a personalized experience, every color service an artistic endeavor, and every conversation an opportunity to connect and create a lasting friendship.”

BLUNT BLONDE SALON
Miami, FL
bluntblondesalon.com
Michelle Subirana
2021 Sales: $421,000
2022 Sales: $620,000
GROWTH: 47.27%
SQUARE FEET: 1700
TOTAL EMPLOYEES: 16
BEST-SELLING RETAIL: R+Co, K18, Leaf & Flower
COLOR: Matrix, Scruples, Pulp Riot
NAIL CARE: DND, Luminary
TECH SUPPORT: Boulevard, Vagaro, Tippy
“Our trainings are unmatched as all of our lead stylists have the chance to teach and expand beyond the chair, and our apprentices get to learn many techniques versus just ‘one way.’ This allows our team to get uncomfortable and pushes them into leadership mode.”

BONJOUR BELLE SALONS
Montgomery, TX
bbsalons.style
Christina & Timothy Lynch
2021 Sales: $603,000
2022 Sales: $1,288,000
GROWTH: 113.60%
SQUARE FEET: 4000, 2730
TOTAL EMPLOYEES: 25
BEST-SELLING RETAIL: Oribe, Davines
COLOR: Davines
TECH SUPPORT: Phorest, Mya, Vish, Truelark
ASSOCIATIONS: Cosmetologists Chicago, PBA
“We consciously decided to forego a high volume, low cost approach in favor of providing an exclusive, high-quality experience for our clients. The revised pricing structure and offerings not only encapsulate our identity and vision, but also helped us to establish our distinctive position in the market.”

CHANGES SALON, INC.
Chagrin Falls, OH
ChangesSalonInc.com
Wendy Haverlack
2021 Sales: $425,000
2022 Sales: $580,000
GROWTH: 36.47%
SQUARE FEET: 2700
TOTAL EMPLOYEES: 10
BEST-SELLING RETAIL: Pureology, Redken, Genesis Private Label
COLOR: Redken
SKINCARE: Mirabella
NAIL CARE: Emit, CND
TECH SUPPORT: Envision, Mya, Tippy
“We realized that our previous location was hidden away, so we made the decision to move to a more central location that was easily accessible and visible to passing traffic. This resulted in a significant increase in foot traffic and sales, ultimately contributing to our overall bottom line.”

COTERIE17
Robbinsville, NJ
coterie17.com
Angela Pantaleone
2021 Sales: $2,898,000
2022 Sales: $3,640,000
GROWTH: 25.60%
SQUARE FEET: 5500
TOTAL EMPLOYEES: 50
BEST-SELLING RETAIL: Oribe, Kerastase, Oway
COLOR: Colorspace, Eufora
SKINCARE: Oway, Dr. Dennis Gross
NAIL CARE: Qtica, OPI, Madam Glam
TECH SUPPORT: Phorest, Mya, Vish
ASSOCIATIONS: ICA
“Whether it's a quiet corner for reflective moments, a glam station for the transformation into radiant beauty, or a communal area for the laughter and camaraderie of the bridal party, our Loft [event space] is designed to accommodate every nuance of the wedding day preparation.”

CROWN EXTENSION STUDIO
Colorado Springs, CO
crownextensionstudio.com
Jenna Bowden
2021 Sales: $571,000
2022 Sales: $684,000
GROWTH: 19.79%
SQUARE FEET: 1508
TOTAL EMPLOYEES: 5
BEST-SELLING RETAIL: Oribe, Leaf & Flower, Bellami
COLOR: Redken
TECH SUPPORT: Vagaro, Crown Agency
ASSOCIATIONS: Salon Cadence
“During our first month in our new space, our revenue immediately increased by 20% and we noticed a change in our consumer. No longer did they question prices or balk at stylist recommendations. This new luxuious space told them that we are worth every penny.”

CYNERGY COLOR BAR
Wake Forest, NC
cynergycolorbar.com
Cynthia Perry
2021 Sales: $544,000
2022 Sales: $755,000
GROWTH: 38.79%
SQUARE FEET: 1320
TOTAL EMPLOYEES: 11
BEST-SELLING RETAIL: Goldwell, Moroccanoil, Virtue Labs
COLOR: Goldwell, Redken, Pulp Riot
TECH SUPPORT: Phorest, Vish, Tippy, Trello
ASSOCIATIONS: PBA
“Our commitment to understand and nurture our team's creative passions was a game-changer. We identified key areas that brought the most joy. By centering our plans around the team’s passions, we not only amplified our artistic expression but also witnessed a substantial surge in sales.”

DAVANTI SALON AND SPA
Denton, TX
davantisalon.com
Tracee Herring
2021 Sales: $1,301,000
2022 Sales: $1,682,000
GROWTH: 29.29%
SQUARE FEET: 2000, 1119
TOTAL EMPLOYEES: 25
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda, Cosmedix
TECH SUPPORT: Meevo, Google, Vish, Mya, Textel
ASSOCIATIONS: PBA, 2 to 10 Network
“We put time and energy into building relationships with our local schools, and in turn, the directors started sending us their top talent. We strengthened our reputation in the community as a salon that hires, trains, and provides a career—not just a job.”

DECOLA SALON
Exton, PA
decolasalon.com
Lou DeCola
2021 Sales: $1,620,000
2022 Sales: $2,171,000
GROWTH: 34.01%
SQUARE FEET: 4000     
TOTAL EMPLOYEES: 44
BEST-SELLING RETAIL: SEVEN, R+Co, Oribe
COLOR: Duomo, Oligo, F-18
TECH SUPPORT: Phorest, Mya, Vish
ASSOCIATIONS: PBA
“Our Customer Appreciation Extravaganza] showed our clients that we value not just their business, but their presence and spirit. This connection fosters loyalty, not just to our services, but to the ethos of our salon. It’s these emotional connections that turn first-time clients into lifelong patrons.”

DETLEV LIFESTYLE SALON
Miami, FL
detlev.com
Detlev Gessner
2021 Sales: $1,153,000
2022 Sales: $1,382,000
GROWTH: 19.86%
SQUARE FEET: 2000
TOTAL EMPLOYEES: 13
BEST-SELLING RETAIL: Davines
COLOR: Davines
TECH SUPPORT: Phorest
ASSOCIATIONS: PBA
“Last year we did two price increases: one was 5 percent, the other 10 percent. Price is not the main determinant of whether or not someone comes here—if they get a service that is valuable, it’s okay to pay more—so we make our service as valuable as possible.”

DR FLY SALON AND SPA
Joplin, MO
Drflys.com
Robyn Paul and Sara Severs
2021 Sales: $1,046,000
2022 Sales: $1,383,000
GROWTH: 32.22%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 20
BEST-SELLING RETAIL: Redken, L’Oréal, Pureology
COLOR: Redken
SKINCARE: PCA
TECH SUPPORT: Meevo
ASSOCIATIONS: PBA
“We created our 2022 Sales Plan with the help of our Summit coach and tracked our sales daily, and if we saw that we were going to fall short, we planned for additional services or a retail incentive to make sure we hit our goal.”

ECCO SALON
Fitchburg, WI
eccosalon.com
Sarah & Trent Lange
2021 Sales: $2,710,000
2022 Sales: $3,408,000
GROWTH: 25.76%
SQUARE FEET: 1700, 1900, 2100
TOTAL EMPLOYEES: 56
BEST-SELLING RETAIL: Aveda, Davines
COLOR: Aveda
SKINCARE: Aveda, Davines
TECH SUPPORT: Meevo, Vish, Google Analytics
ASSOCIATIONS: PBA, 2 to 10 Network
“To promote wellness and decrease our callout rate, we implemented earned vacation days. These days can be earned in addition to our typical vacation package. [Team members] can earn up to two additional vacation days per quarter, or eight per year.”

ELEVATE BEAUTY LOUNGE
Huntersville, NC
elevatebeautylounge.com
Sarah Mitchell
2021 Sales: $355,000
2022 Sales: $716,000
GROWTH: 101.69%
SQUARE FEET: 1500
TOTAL EMPLOYEES: 5
BEST-SELLING RETAIL: Eufora  
COLOR: Eufora  
TECH SUPPORT: Daysmart, Mya, Salon Scale, Numa
“We consistently educate our clients on the products we’re using, which we encourage them to purchase to extend the life of their color and style. Highly skilled stylists using and recommending top quality products leads to clients who love their great-looking hair, which drives retention, reviews and referrals.”

ESCAPE SALON
Nokomis, FL
escapesalononline.com
Lindsey Chapa
2021 Sales: $387,000
2022 Sales: $499,000
GROWTH: 28.94%
SQUARE FEET: 960
TOTAL EMPLOYEES: 11
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: SalonBiz, Mya
“Going from coworker to boss meant that I had to build new trust with my new employees. It was a challenge, but I took the approach of leading by example, and it worked. I pitched in and participated in everything I expected my team to do. I also rewarded them wherever and whenever I could.”

ESSENCE SALON
Cedar Rapids, IA
EssenceSalonIowa.com
Kindsay Elgin
2021 Sales: $750,000
2022 Sales: $940,000
GROWTH: 25.33%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 9
BEST-SELLING RETAIL: Oribe, Kevin.Murphy, K18
COLOR: Kevin.Murphy
TECH SUPPORT: Boulevard, Vish
ASSOCIATIONS: ICA
“At Essence Salon, we take pride in cultivating a thriving team culture where collaboration and teamwork are paramount. Recognizing that our collective strength is essential for overcoming challenges, we foster a cohesive and supportive work environment.”

FOLAWNS MEDICAL SPA AND SALON
San Antonio, TX
folawns.com
Hailee Folawn
2021 Sales: $3,588,000
2022 Sales: $4,390,000
GROWTH: 22.35%
SQUARE FEET: 6000
TOTAL EMPLOYEES: 50
BEST-SELLING RETAIL: Aveda, Kerastase, Brazilian Blowout
COLOR: Aveda, Redken, Pulp Riot
SKINCARE: Skinceuticals
NAIL CARE: Kiara Sky, OPI
TECH SUPPORT: Meevo, Jane, Vish
“The introduction of new product lines was a response to guest feedback and market trends. This strategic move not only pleased our existing guests but also attracted new clientele who were specifically seeking these brands.”

GERVAIS SALON & DAY SPA
Eugene, OR
gervaiseugene.com
Sharah Madrone
2021 Sales: $3,005,000
2022 Sales: $3,653,000
GROWTH: 21.56%
SQUARE FEET: 4200, 3600
TOTAL EMPLOYEES: 58
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
NAIL CARE: CND
TECH SUPPORT: SalonBiz
ASSOCIATIONS: PBA, 2 to 10 Network
“Creating a positive work environment, offering benefits, and prioritizing mental health contribute to a motivated and satisfied team. Having happy employees is essential to providing excellent customer service and contributed to the salon’s overall success.”

GROVE SALON
Orlando, FL
grovesalons.com
Allison Agresta and Brent Burton
2021 Sales: $797,000
2022 Sales: $969,000
GROWTH: 21.58%
SQUARE FEET: 1500
TOTAL EMPLOYEES: 10
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, Tippy, Mya
“I implemented an aggressive bonus program for our Guest Services team based on retail sales. This bonus has significantly increased their income and the growth of the salon. We have retained the same team, and they feel more valued within our organization.”

GROW-A SHANE ARCHER CONCEPT
Knoxville, TN
growknoxville.com
Shane Archer
2021 Sales: $2,263,000
2022 Sales: $3,510,000
GROWTH: 55.10%
SQUARE FEET: 5300
TOTAL EMPLOYEES: 39
BEST-SELLING RETAIL: L'Anza
COLOR: L'Anza
SKINCARE: Glo
TECH SUPPORT: SalonBiz
ASSOCIATIONS: PBA
“We have a highly successful associate program due to the number of local cosmetology schools in the area and word of mouth from our employees and guests. We have rewritten much of the program to allow the associate to test out at any time they are ready by working with our in-house education team.”

HAIR THERAPY SALON & DAY SPA
Columbia, MO
hairtherapysalonanddayspa.com
Kim Olson
2021 Sales: $489,000
2022 Sales: $601,000
GROWTH: 22.90%
SQUARE FEET: 4060
TOTAL EMPLOYEES: 17
BEST-SELLING RETAIL: Kevin.Murphy, Actiiv Hair Science, Innersense
COLOR: Kevin.Murphy
SKINCARE: Hydropeptide
TECH SUPPORT: Meevo2, Mya, AI-PRO, Textel
“The Profit First system [from Salon Cadence] helps me to know where all the money is coming and going. I finally pay myself what I deserve and finally I have PROFIT! What good is it to have high revenue, but no profit? Soon we will be able to remodel our lobby with cash!”

HARLOW BEAUTY AND HAIR SALON
Austin, TX
harlowaustin.com
Misty Krant
2021 Sales: $1,026,000
2022 Sales: $1,315,000
GROWTH: 28.17%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 18
BEST-SELLING RETAIL: Eufora, Kerastase
COLOR: Eufora, Pulp Riot
TECH SUPPORT: Phorest, Fully Booked Ai, Vish
“To manage and nurture a team, you have to identify strengths and weaknesses. With a team of stylists, creativity is a strength, and numbers sense is often a weakness. To tackle this, I offer quarterly business training classes, as well as one-on-one coaching sessions.”

HEADLINES THE SALON
Encinitas, CA
headlinesthesalon.com
Gayle Fulbright & David Linde
2021 Sales: $2,747,000
2022 Sales: $3,490,000
GROWTH: 27.05%
SQUARE FEET: 2850
TOTAL EMPLOYEES: 52
BEST-SELLING RETAIL: Oribe, R+Co, Zenagen
COLOR: L’Oréal, Redken 
TECH SUPPORT: Phorest, Vish, Textel
ASSOCIATIONS: PBA
“We added hair extensions into our services and trained several of our stylists that expressed interest in this. This service had had a major impact on our growth as well. One of our stylists grew her business from $112,000 to $260,000 a year just by adding and promoting hair extensions!”

HELLO BEAUTIFUL SALON & BOUTIQUE
Fogelsville, PA
Hellobeautifulsb.com
Lindsey Titone
2021 Sales: $875,000
2022 Sales: $1,051,000
GROWTH: 20.11%
SQUARE FEET: 2200     
TOTAL EMPLOYEES: 10
BEST-SELLING RETAIL: Unite, ECRU
COLOR: Oligo, Redken
TECH SUPPORT: Meevo, Tippy, REACH.ai
ASSOCIATIONS: PBA
“Pip University helped me design a career path and tailored pricing for stylists based off the salon expenses, stylist benchmarks, and adding value to our customer experience and services that we provide to our guests.”

HOTT SALONS
Rye Brook, NY
hottsalons.com
Lia Hakim
2021 Sales: $1,046,000
2022 Sales: $1,932,000
GROWTH: 84.70%
SQUARE FEET: 500, 1200, 1500, 800  
TOTAL EMPLOYEES: 45
BEST-SELLING RETAIL: Kerastase, L'Oréal, BOB
COLOR: L'Oréal, Redken
TECH SUPPORT: Phorest, Salon Scale Ai
ASSOCIATIONS: ISBN
“One of the fundamental drivers of growth…was a deep dive into the company’s financials. Knowing the nitty gritty of our financial health allowed me to make informed decisions about our services. This endeavor directly impacted our bottom line with a 27% increase in revenue.”

J BOOTH SALON
Mooresville, NC
jboothsalon.com
Jen Booth
2021 Sales: $955,000
2022 Sales: $1,384,000
GROWTH: 44.92%
SQUARE FEET: 2000
TOTAL EMPLOYEES: 24
BEST-SELLING RETAIL: Kerastase, Redken, Pureology
COLOR: Redken
SKINCARE: Bare Minerals
TECH SUPPORT: Meevo, Mya, Salon Scale
“The success of our guest retention, which lingers around 80%, is a huge commitment to our mission, ‘An experience so exceptional that everyone leaves feeling beautiful inside and out.’ Our gold promise is evaluated at every salon celebration to see how we can make it even better.”

J.CON SALON AND SPA
St. Petersburg, FL
jconsalon.com
Joe Connell
2021 Sales: $4,481,000
2022 Sales: $5,589,000
GROWTH: 24.73%
SQUARE FEET: 8000
TOTAL EMPLOYEES: 78
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
NAIL CARE: OPI, CND, Essie
TECH SUPPORT: Meevo, Mya, SalonClouds+
ASSOCIATIONS: 2 to 10 Network
“One remarkable development was the acquisition of a full salon team from a nearby establishment. This acquisition not only expanded our team but also brought in seasoned professionals with established clientele. As a result, it was not merely an acquisition, but a symbiotic merger that fueled growth.”

J.NICOLLE SALON & SPA
New Albany, IN
jnicollesalon.com
Jennifer Kennedy
2021 Sales: $605,000
2022 Sales: $718,000
GROWTH: 18.68%
SQUARE FEET: 2400
TOTAL EMPLOYEES: 15
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda, Farmhouse Fresh
TECH SUPPORT: SalonBiz, Demandforce, Vish
“We made changes to the way we did our assistant training program to get our new hires’ hands in services more quickly. As a team member masters the skill we are teaching, they are opened up for that service on the book.”

JMAC HAIR STUDIO & MEDI SPA
Powell, OH
jmachairstudio.com
Joanie McQuade
2021 Sales: $884,000
2022 Sales: $1,081,000
GROWTH: 22.29%
SQUARE FEET: 3600     
TOTAL EMPLOYEES: 25
BEST-SELLING RETAIL: Kevin.Murphy, Unite, Easihair Pro
COLOR: Kevin.Murphy, Wella, PRAVANA
SKINCARE: Skinceuticals, Hydrafacial, Colorescience
NAIL CARE: Zoya, Luxapolish, OPI
TECH SUPPORT: Meevo, Vish, Emma
ASSOCIATIONS: Inspiring Champions
“At JMAC, we place great importance on ongoing education as the cornerstone of our philosophy. To help team members advance their careers and reach their full potential, we provide in-salon education sessions at least twice a year.”

KAREN ALLEN SALONS
Temecula, CA
karenallensalon.com
Khanh Nguyen & Katie Kline
2021 Sales: $2,423,000
2022 Sales: $3,022,000
GROWTH: 24.72%
SQUARE FEET: 2200, 2300
TOTAL EMPLOYEES: 45
BEST-SELLING RETAIL: Aveda, BOB
COLOR: Aveda
SKINCARE: Aveda, Lira
TECH SUPPORT: Phorest
ASSOCIATIONS: PBA, 2 to 10 Network
“One of the best things we did to help drive growth was create a recruitment coordinator from within our front desk team. We designated one person to recruitment responsibilities for both locations. This helped us to stay focused on recruitment as well as stay organized, allowing for quick response times.”

KISNER'S HAIR COMPANY
Baltimore, MD
Kisners.com
Denny Kisner, Melissa Lindsay
2021 Sales: $747,000
2022 Sales: $1,004,000
GROWTH: 34.40%
SQUARE FEET: 2000, 1100
TOTAL EMPLOYEES: 29
BEST-SELLING RETAIL: Redken, L’Oréal, Mizani
COLOR: Redken, Pulp Riot
TECH SUPPORT: Phorest, Kisner's Salon Solutions, Hubspot, Go High Level
ASSOCIATIONS: PBA
“The incorporation of the salon company’s core values into our hiring and employee review process was a gamechanger. We now structure everything around those values. It allowed us to go beyond qualifications and performance, so we could get to the core of what is important to everyone on our team.”

LAVISH HAIR LOUNGE
Albuquerque, NM
lavishhairlounge.com
Desirre Escobedo
2021 Sales: $944,000
2022 Sales: $1,175,000
GROWTH: 24.47%
SQUARE FEET: 2200     
TOTAL EMPLOYEES: 18
BEST-SELLING RETAIL: R+Co, BES
COLOR: Redken, BES, Pulp Riot
TECH SUPPORT: Phorest, Mya, Vish, Green Circle
“We launched a community event in March of 2022 called Ignite. What was an initial movement to feel good post-pandemic and help us all reconnect turned into the biggest networking block party and is now an annual event.”

LONESTAR SALON & SPA
Tumwater, WA
lonestarsalonandspa.com
Lisa Musgrove-Kibler
2021 Sales: $1,584,000
2022 Sales: $1,927,000
GROWTH: 21.65%
SQUARE FEET: 2300
TOTAL EMPLOYEES: 38
BEST-SELLING RETAIL: L’Oréal, Kerastase, Mizani
COLOR: L’Oréal, Pulp Riot
SKINCARE: G.M. Collin, Borboleta 
TECH SUPPORT: Meevo, Mya  
ASSOCIATIONS: PBA, Summit Salon Business Center
“By creating our Associate Program, we are able to support higher level stylists by offering them not only a second set of hands, but to pass down their knowledge and what makes them successful. We are finding our team wants more than just doing their craft—they want to tap into their other strengths.”

LORDIS LOFT SALON & DAY SPA
Charleston, SC
lordisloft.com
Linzie Davis
2021 Sales: $530,000
2022 Sales: $818,000
GROWTH: 54.34%
SQUARE FEET: 2700, 1700
TOTAL EMPLOYEES: 7
BEST-SELLING RETAIL: Aveda
COLOR: Aveda, Redken
SKINCARE: Aveda, Revita Lash, Ultraceuticals
NAIL CARE: Zoya, Smith & Cult, CND
TECH SUPPORT: SalonBiz, Demandforce, REACH.ai, Phorest
ASSOCIATIONS: ISBN, ISPA, PBA
“Determining my ideal clientele meant that my time would command a higher dollar amount for services performed. We started charging an hourly fee for our time, which means our clients receive superior services, time, and attention.”

LOXX SALON AND SPA
Cookeville, TN
loxxsalon.net
Mike and Tracey Franklin
2021 Sales: $626,000
2022 Sales: $745,000
GROWTH: 19.01%
SQUARE FEET: 3800
TOTAL EMPLOYEES: 16
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda, Glo
NAIL CARE: OPI, ANC
TECH SUPPORT: SalonBiz, Demandforce, Vish
ASSOCIATIONS: PBA
“Customer satisfaction is always a concern, and one of the things we have been very successful with is implementing an online pre-consultation for new clients. This allows the stylist to have a better idea of the guests’ expectations and greatly reduces their anxiety, especially with new clients.”