At Data-Driven 2026, Terra Harvell, founder of Harper Ellis Hair Co. and Strata Salon Systems, took the stage to help fellow salon owner build wealth in their business and design their own exit strategy. 

In this followup interview with SALON TODAY's Nicole Johnson, Harvell breaks down why every salon owner WILL exit their business (one way or another), and how you can make sure it's on YOUR terms.  Harvell shares the hard lessons she learned over a decade of building her own salon business into an 8-figure company. 

Now, through Strata Salon Systems, Harvell's on a mission to help salon owners stop figuring it out alone and start building a real, sellable asset. Whether you're just starting out or have been running your salon for years, this conversation will change how you think about your business and your future.

Stacey Soble

Stacey Soble

Director of Brand Content Strategy

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